01. Project Overview 01. 项目概览
UWANT, an emerging consumer electronics brand expanding into Europe, partnered with Nexify to execute a comprehensive integrated marketing campaign across European markets. The objective was to establish brand presence, drive product awareness, and achieve measurable e-commerce conversions through a multi-channel approach combining influencer marketing, social media advertising, and TikTok Shop optimization. Within 4 months, the campaign delivered exceptional results with 17M content views, €120K GMV, and 7+ ROI.
UWANT作为新兴出海消费电子品牌，与Nexify合作在欧洲市场执行全方位整合营销活动。 目标是建立品牌影响力、提升产品认知度，并通过KOL营销、社交媒体广告和TikTok Shop优化 等多渠道策略实现可衡量的电商转化。4个月内，活动取得卓越成果：1700万内容浏览量、€120K GMV、7+倍ROI。
Video Showcase 案例视频
02. Our Approach (How We Worked) 02. 我们的方法（How we worked）
Influencer Content Strategy
KOL内容矩阵策略
- Curated network of 700+ European micro-influencers
- Authentic product reviews and unboxing content
- Strategic influencer selection based on audience demographics
- Content amplification across Instagram, YouTube, TikTok
- 精选700+欧洲本地微网红矩阵
- 真实产品评测和开箱内容
- 基于受众画像的精准网红筛选
- 跨平台内容放大（Instagram、YouTube、TikTok）
TikTok Shop Optimization
TikTok电商转化优化
- Integrated TikTok Ads with Shop functionality
- Seamless shopping experience from content to conversion
- Real-time performance tracking and optimization
- Influencer-driven product links for direct sales
- TikTok广告与Shop功能深度整合
- 内容到转化的无缝购物体验
- 实时性能追踪与优化
- 网红带货链接直达销售
Multi-Touch Attribution Approach
多触点归因策略
We implemented a sophisticated attribution model tracking customer journey from initial influencer content exposure through TikTok Ads touchpoints to final e-commerce conversion, enabling precise ROI measurement and campaign optimization.
我们实施了复杂的归因模型，追踪客户从首次接触网红内容、经过TikTok广告触点、 到最终电商转化的完整旅程，实现精确的ROI测量和活动优化。
03. Impact & Metrics 03. 项目成果（Impact & Metrics）
Achieved Results
实现成果
- 17 Million Content Views - Massive brand awareness generated through influencer content strategy
- €120,000 E-commerce GMV - Direct sales through TikTok Shop and optimized funnels
- 7+ ROI - Every euro invested returned 7+ euros in measurable revenue
- Viral Content Performance - Multiple influencer videos achieving 100K+ organic views
- 1700万内容浏览量 - KOL内容矩阵产生巨大品牌认知
- €120,000电商GMV - 通过TikTok Shop和优化漏斗的直接销售
- 7+倍投资回报 - 每投入1欧元获得7+欧元的可衡量收入
- 病毒内容表现 - 多个网红视频实现10万+自然观看
04. Core Value (Why It Matters) 04. 核心价值（Why it matters）
Full-Funnel Integration: By seamlessly connecting awareness (influencer content), consideration (TikTok Ads), and conversion (TikTok Shop), we created a cohesive customer journey that maximized both reach and ROI. This holistic approach is essential for 3C brands entering competitive European markets.
全漏斗整合：通过无缝连接认知层（KOL内容）、考虑层（TikTok广告） 和转化层（TikTok Shop），我们创建了一个连贯的客户旅程，最大化了触达和ROI。 这种整体性方法对进入竞争激烈的欧洲市场的3C品牌至关重要。
The campaign demonstrated that authentic influencer content combined with strategic paid amplification and frictionless e-commerce integration can deliver exceptional results for consumer electronics brands. The 7+ ROI proved the effectiveness of our data-driven, multi-channel approach in converting European consumers.
该活动证明，真实的网红内容结合战略性付费放大和无摩擦的电商整合， 可以为消费电子品牌带来卓越成果。7+倍ROI证明了我们数据驱动的多渠道方法 在转化欧洲消费者方面的有效性。